PATCHED WORKS

Privacy Policy

patchedworks.com

Last Updated: March 31, 2026

At Patched Works, your trust matters as much as your fabric choices. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what choices you have. We’ve written it to be as clear and readable as possible — because you deserve to actually understand it.

 

This policy applies to all interactions with Patched Works — in our Elm Grove store, on patchedworks.com, through our email marketing, and via any third-party platform or AI-powered tool through which you may discover or purchase our products.

 

Our store is hosted and powered by Shopify Inc. By using our services, you also agree to Shopify’s data practices, described in the Shopify Consumer Privacy Policy at privacy.shopify.com.

 

Depending on how you interact with us, we may collect the following categories of personal information:

 

Category	Details
Contact details	Name, billing address, shipping address, phone number, and email address
Financial information	Payment card details, transaction records, and payment confirmation. Note: full card numbers are processed by Shopify Payments and not stored by us.
Account information	Username, password, preferences, and saved settings if you create an account
Transaction history	Items viewed, added to cart, purchased, returned, or exchanged
Popup & form responses	Information you provide through email signup popups, preference forms, or similar on-site prompts
Device & usage data	IP address, browser type, device identifiers, and how you navigate and interact with our website
Communications	The content of emails, messages, or inquiries you send us

 

Directly From You

When you make a purchase, create an account, sign up for our email list, fill out a popup or preference form, contact us with a question, or interact with us in our physical store.

 

Automatically Through Our Website

When you visit patchedworks.com, we and our service providers automatically collect certain device and usage data through cookies and similar tracking technologies. This includes the Meta (Facebook) pixel, which tracks page visits, product views, and purchase activity to help us measure ad performance and build advertising audiences.

 

 

Through Third-Party Platforms

If you interact with our products through Facebook Shop, Instagram Shop, or AI-powered tools such as ChatGPT, those platforms may collect and share data with us or independently process your information under their own privacy policies. We receive order and contact data from purchases initiated through these channels.

 

From Our Service Providers

Our tools and integrations — including Klaviyo and Shopify — may collect or process data on our behalf as part of delivering our services to you.

 

We use personal information for the following purposes:

 

Order Fulfillment & Customer Service

Processing your purchases, arranging shipping, handling returns and exchanges, sending order confirmations and shipping notifications, and responding to your questions and support requests.

 

Email Marketing & Newsletters

We use Klaviyo and Shopify Email to send promotional emails, product announcements, seasonal campaigns, and educational content. You can unsubscribe at any time using the link in any email. We may still send transactional emails (order updates, receipts) even after you unsubscribe from marketing.

 

Customer Segmentation & Personalization

We segment our customer list based on purchase history, browsing behavior, and engagement (for example: VIP customers, lapsed buyers, or customers interested in specific fabric lines). This allows us to send more relevant communications and personalize product recommendations.

 

Advertising & Lookalike Audiences

We use the Meta pixel and customer data to run targeted Facebook and Instagram advertising, including retargeting customers who have visited our site or viewed products, and building lookalike audiences to reach new potential customers. You can opt out of this use of your data (see Your Rights & Choices below).

 

Analytics & Business Improvement

We use analytics tools, including inventory and sales analytics connected to Shopify, to understand how customers shop with us and to improve our product selection, website experience, and marketing.

 

AI-Assisted Content Creation

We use AI writing tools (such as ChatGPT or similar tools) to assist with drafting marketing copy, email content, and product descriptions. When using these tools, we do not input personally identifiable customer data. These tools are used for internal content workflows only.

 

Security, Fraud Prevention & Legal Compliance

Authenticating accounts, detecting and preventing fraud, complying with legal obligations, responding to lawful requests from authorities, and enforcing our Terms of Service.

 

We and our service providers use cookies, pixels, and similar tracking technologies to operate and improve our website, measure marketing performance, and deliver relevant advertising.

 

The main tracking technologies in use on patchedworks.com include:

 

•       Shopify cookies — essential for cart functionality, checkout, and account sessions

•       Klaviyo tracking — tracks email opens, link clicks, and website visits by email subscribers to measure campaign performance

•       Meta pixel — tracks page views, product views, add-to-cart events, and purchases to measure ad performance and enable retargeting and lookalike audience advertising on Facebook and Instagram

●     Google & YouTube pixel — tracks site visits and conversions to measure Google ad performance and enable remarketing through Google Ads and YouTube

●     Pinterest pixel — tracks site visits and conversions to measure Pinterest ad performance and enable audience targeting on Pinterest

 

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website. You can also opt out of ad tracking directly through each platform: Meta at facebook.com/settings/?tab=ads, Google at adssettings.google.com, and Pinterest at pinterest.com/settings/privacy.

 

We do not currently use TikTok or other ad tracking beyond the four platforms listed above. If this changes, we will update this policy to reflect it.

 

We do not sell your personal information. However, we may share information with advertising partners such as Meta for marketing purposes as described above. We share it only in the following circumstances:

 

Shopify

As our ecommerce platform, Shopify processes your order and payment data, stores your account information, and handles core website functionality. Shopify may also process your data to improve their platform and services across merchants. See the Shopify Consumer Privacy Policy at privacy.shopify.com for full details.

 

Klaviyo

We use Klaviyo as our email marketing platform. When you sign up for our emails or make a purchase, your name, email address, and purchase behavior are shared with Klaviyo to enable email marketing, segmentation, and personalization. Klaviyo’s privacy policy is available at klaviyo.com/legal/privacy.

 

Meta (Facebook & Instagram)

The Meta pixel on our website may share information about your browsing and purchase activity with Meta Platforms, Inc. to enable Facebook and Instagram advertising, including retargeting and lookalike audience campaigns. Meta uses this data under their own privacy policy, available at facebook.com/policy.

 

Google & YouTube

We use the Google & YouTube pixel to track site visits and measure the performance of Google Ads campaigns. This data is processed by Google LLC under their privacy policy at policies.google.com/privacy. You can manage Google’s use of your data for advertising at adssettings.google.com.

 

Pinterest

We use the Pinterest pixel to track site visits and measure Pinterest ad campaign performance. This data is processed by Pinterest, Inc. under their privacy policy at policy.pinterest.com. You can manage Pinterest’s use of your data at pinterest.com/settings/privacy.

 

Shipping & Fulfillment Providers

We share your shipping address and order details with our shipping carriers to deliver your orders.

 

Analytics & Inventory Tools

We use analytics and inventory management tools connected to Shopify (such as Stocky and Matrixify) to analyze sales data and manage products. These tools access aggregated or operational data and are bound by data processing agreements.

 

Third-Party Platforms & AI Tools

If you discover or purchase our products through Facebook Shop, Instagram Shop, or an AI-powered tool such as ChatGPT, those platforms operate under their own privacy policies and may independently process your information. We receive order and contact data from purchases completed through these channels.

 

Legal & Business Transfers

We may share your information to comply with applicable law, respond to lawful legal process, protect our rights or the rights of others, or in connection with a business transaction such as a merger or acquisition.

 

Our services are not directed at children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us at julie@patchedworks.com and we will delete it promptly.

 

We do not knowingly sell or share the personal information of individuals under 16 years of age.

 

We take reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use secure channels when communicating sensitive information with us.

 

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we take steps to delete or de-identify it.

 

Depending on where you live, you may have some or all of the following rights regarding your personal information. We will not discriminate against you for exercising any of these rights.

 

Right to Know / Access

You may request a copy of the personal information we hold about you.

 

Right to Delete

You may request that we delete your personal information. Note that some data may need to be retained for legal, financial, or operational reasons.

 

Right to Correct

You may request that we correct inaccurate personal information we hold about you.

 

Right to Opt Out of Targeted Advertising

You may opt out of the use of your personal information for targeted advertising, including our use of the Meta pixel for retargeting and lookalike audiences. To exercise this right, contact us at julie@patchedworks.com or manage your preferences directly through Meta’s ad settings at facebook.com/settings/?tab=ads.

 

If you visit our website with the Global Privacy Control (GPC) signal enabled, we will treat that as an opt-out request for the browser and device you are using. Learn more at globalprivacycontrol.org.

 

Email Unsubscribe

You can unsubscribe from marketing emails at any time using the unsubscribe link in any email. We will continue to send transactional emails related to your orders.

 

How to Submit a Request

To exercise any of the above rights, please email us at julie@patchedworks.com with your name, email address, and the specific right you wish to exercise. We will respond in a timely manner and may need to verify your identity before processing your request.

 

For rights related to data processed directly by Shopify, you can visit the Shopify Privacy Portal at privacy.shopify.com.

 

 

Our website may contain links to third-party websites, and our products may be listed on third-party platforms including Facebook Shop, Instagram Shop, and AI-powered shopping tools. These platforms operate under their own privacy policies. We are not responsible for the data practices of any third-party platform, and we encourage you to review their policies before sharing your information.

 

Patched Works is based in Elm Grove, Wisconsin and primarily serves customers in the United States. Our service providers, including Shopify and Klaviyo, may store and process your data on servers located in the United States or other countries. By using our services, you acknowledge that your information may be transferred to and processed in locations outside your state of residence.

 

We do not currently have customers in the European Economic Area (EEA) or United Kingdom and do not apply GDPR transfer mechanisms. If this changes, we will update this policy accordingly.

 

We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

 

If you have questions about this Privacy Policy, want to exercise your data rights, or have concerns about how we handle your information, please reach out:

 

Patched Works, Inc.

13330 Watertown Plank Road, Elm Grove, WI 53122

Phone: (262) 786-1523

Email: julie@patchedworks.com